In my piece of writing, the extended critical analysis, the dissertation - I explored ‘How has Consumerism Created and Exploited Masculinity’? The result of the essay, to summarise, was that men are severely affected by consumerism, especially in the sports nutrition industry. The urge to become more masculine is present within almost every heterosexual male - some of which turn to bodybuilding as a hobby, or a sport, as an outlet to grow themselves, to become the strongest version of themselves. In terms of their literal size, and their masculinity. Supplement companies exploit this by using a series of promotional tactics to lure men into purchasing their products.
Supplement companies use fitness models, huge, lean models - often using anabolic steroids. Promoting the product, tying the supplement to their success. ‘If you take this you can look like me’ being the typical mantra. This implying isn’t the case. Through research and my own experience, I’ve learned that there is no quick fix or magic supplement which will enhance you. Supplements are used to fix deficiencies within the diet, such as a lack of protein. Or they are simply for convince, meal replacements. They will not make you massive. This means when fitness models endorse products, in a sense they are lying. In my practical element, I’ve decided not to use any models at all in the design or promotion. Promoting the product for it’s effects, what it’s used for and how it can benefit anyone. Keeping it simple, in an almost anti-consumerist fashion.
Often packaging is designed in a very hyper-masculine manner, using bold, blocky typography and powerful patterns. Often abrasive design, attempting to look strong and powerful - similar to the goal of the consumer. In my design I’ve gone for a gender neutral colour scheme, greens and an off white, whilst also using two very clean san serif typefaces, Bebas Neue and Helvetica Neue. To avoid any overly masculine connotations.
Essentially, removing all over-masculine, strong or powerful imagery from the designs, and promoting the products for it’s functions rather than the fabricated ‘results’.
Ant White
Design Context Blog
Showing posts with label OUGD601. Show all posts
Showing posts with label OUGD601. Show all posts
OUGD601: Practical Element // Final Logo Design and Development
I've experimented with a few concepts, as you may have seen in previous posts, however I believe I have arrived at the final logo concept for this project - I've once again changed the name of the nutrition brand to suit the idea more.
It will now be called Addition Nutrition.
Addition implies that it's something add, to incorporate. An inessential, which can supplement the existing. As that's the aim of the brand to promote the products as what they are - supplements to treat deficiencies within your diet, rather than legal steroids as the current market may suggest.
Using the golden ratio, I attempted to make the tipped over whey look more aesthetically pleasing.
It will now be called Addition Nutrition.
Addition implies that it's something add, to incorporate. An inessential, which can supplement the existing. As that's the aim of the brand to promote the products as what they are - supplements to treat deficiencies within your diet, rather than legal steroids as the current market may suggest.
Based on the previous designs, with the tipped over tub of whey as the icon for the company, I sketched it up to see if I could draw on any more ideas - which at this stage I didn't, however time was against me, so i moved to illustrator where I could generate ideas as I developed the idea.
Using the golden ratio, I attempted to make the tipped over whey look more aesthetically pleasing.
And this was the end result with the colours applied which I determined in a previous post, and I think the symbol works, however in a previous crit, see post, it was established that I should try the scoop coming from the top of the tub.
I rotated the tub, so it was upright and moved the scoop to sit both the tub, whilst also creating some power in the scoop, and I really think it works well. It's clean, simple, elegant and very gender neutral.
I then applied type to the symbol, using the tub to determine the cap-height, which the type has been been aligned to. The type, Beba Neue, has been selected as a use to it's lack of serifs, which are considered masculine and the other decorations. It's not too heavy for it to be classed as masculine and it's not light, so it isn't feminine.
Alternative logo, inverting the colour selection.
I also animated the logo, in after effects. Using a similar transition to the previous video, and also adding a slogan to the brand. Doing this creates a sense of realistic-ness to the brand. As my research has shown, every supplement company has some sort of catchy slogan.
OUGD601: Practical Element // Colour
I've developed a colour scheme for the project. I want to use a natural greens for the product, avoiding the typical blues and pinks of gender segregated design and also promoting a wellbeing aspect to the product, after all, that's what supplements are for.
For example, health brands such as a Holland & Barrett use green as their colour. Green being the colour for nature, and plant life, associated with good health.
For example, health brands such as a Holland & Barrett use green as their colour. Green being the colour for nature, and plant life, associated with good health.
I used Coolors to help quickly select a colour palette which complements a green. Which you can find here directly.
OUGD601: Practical Element // Citadel Nutrition Study
'Bodybuilding', or more so weightlifting is one of my hobbies, so I do know of a few nutrition brands which have similar ethics to what I want to convey in my own project. Removing the ridiculous promotional tactics, and dialling nutrition back to it's core values, promoting the product for it's own ingredients and effects.
Citadel Nutrition, a relivitely small nutrition company from the US does this.
"We feel that the easiest way to create a great product is to make something that you'd want to use yourself. You know the problem and the value of the solution intimately. There's no substitute for that and it's part of the reason why we love Tier 1 so much. So our story is very much a classic case of scratching our own itch".
- Citadel Nutrition, June 2012
"Executing on the basics isn't as glitzy as loading products with bells and whistles - and being great at a few things doesn't look that flashy from afar. But that's okay with us, because our goal is lasting solutions".
-Citadel Nutrition, April 2014
They provide relevant information, showing the science behind their methods.
Their manifesto.
"HONESTLY DIFFERENT.
One of the reasons we started Citadel Nutrition was because we were tired of proprietary blends. A key benefit of Tier 1 is that you know exactly what's in the bottle and how much of each ingredient you're taking. You have the right to know and it's also the only way you can verify that you're getting an effective dose. What's an effective dose and why do proprietary blends suck? Click here to learn more.
NOT JUST A PREWORKOUT.
Another key benefit of Tier 1 is that it is equal parts energy boost and performance supplement. It gives you the added convenience of taking a daily maintenance dose of the two MOST scientifically proven performance ingredients available. It was also the base for our homemade mix years ago and those that "get it" will know why they're in the mix. Simply put, Creatine and Beta-Alanine don't have acute performance effects but if you're an athlete you'll benefit from their use.
OUR INGREDIENTS ARE BETTER.
We go to great lengths to make sure you're taking the highest quality ingredients.
Creatine from Creapure.
Beta-Alanine from Carnosyn.
Caffeine and Tyrosine are USP grade.
SIMPLICITY.
Stop paying for ingredients you don't need.
Getting an energy boost before hitting the gym isn't rocket science.
We focus on the essentials and leave the bells and whistles to others.
Four ingredients. That's it."
OUGD601: Associated Practice Element // Supplement Packaging Research
The brief I've undertaken is to create a product and an associated ad campaign with demasculinises and unisexes supplements in the form of a new brand. At the same time, I also want to promote the product for what it actually does - as my extended critical analysis has explored, typically the supplement market is very vague to what products do. They're usually the secret ingredient to amazing results, 'a natural steroid' or as we're lead to believe. However they are actually just food supplements to increase or control certain elements of the diet, typically the macronutrients (protein, carbohydrates, fats and alcohol) and micronutrients (vitamins and minerals).
An example of which is the above, ignoring the design and juxtaposition of the advert and the product but focusing on the language used. 'Exclusive MichelleXL™ Casein Protein Technology'.
OUGD601: Resolving your Research Project and Academic Conventions
Introduction - what you’re going to address, how you’re going to address it.
In this lecture I wish to look at a not uncommon way of writing and structuring books, dissertations and theses. This approach, I will argue, involves the writer announcing at the outset what he or she will be doing in the pages that follow. The default format of academic research papers and textbooks, it serves the dual purpose of enabling the reader to skip to the bits that are of particular interest and — in keeping with the prerogatives of scholarship — preventing an authorial personality from intruding on the material being presented. But what happens when this basically plodding method seeps so deeply into a writer’s makeup as to constitute a neutralisation of authorial voice, a limitation, a faux-objectivity?
DERRIDA, J. (1987) Glas, Nebraska: University of Nebraska Press
Academic Conventions are like an institutional framework for your work
They structure and standardise
They aspire to academic honesty
At this level you are expected to be able to:
Demonstrate a critical knowledge of practice
Apply theory to practice
Analyse relevant material
Demonstrate a critical knowledge of practice
Apply theory to practice
Analyse relevant material
Evaluate theory and evidence within the context of study
Reflect – critiquing and critically reflecting on your learning and using this to improve practice.
Surface Approach
Concentration on Learning Outcomes
Passive acceptance of ideas
Routine memorisation of facts
Sees small chunks
Ignore guiding patterns and principles
Lack of reflection about, or ignorance of, underlying patterns and theories
Little attempt to understand
Minimal preparation or research
Independent engagement with material
Critical and thoughtful about idea and information
Relates ideas to own previous experience and knowledge
Sees the big picture
Relates evidence to conclusions
Examines logic of arguments
Interested in wider reading and thinking
Critical and thoughtful about idea and information
Relates ideas to own previous experience and knowledge
Sees the big picture
Relates evidence to conclusions
Examines logic of arguments
Interested in wider reading and thinking
Ongoing preparation and reflection
How do I evidence deeper learning?
Academic writing is formal and follows some standard conventions
Each academic discipline has its own specialist vocabulary which you will be expected to learn and use in your own writing
The substance of academic writing must be based on solid evidence and logical analysis, and presented as a concise, accurate argument.
Academic writing can allow you to present your argument and analysis accurately and concisely.
Aim for precision. Don’t use unnecessary words or waffle. Get straight to the point. Make every word count.
If there is any uncertainty about a particular point, use cautious language (such as ‘may’, ‘might’, ‘could’, ‘potentially’).
Unless you are a confident writer, it is best to avoid over-long sentences and to aim for a mixture of long and short sentences for variation and rhythm.
Avoid repeating the same words
Terrible example of writing
Avoid Abbreviations and Contractions
Avoid slang words and phrases
Avoid conversational terms
Avoid vague terms
In many academic disciplines, writing in the first person is not acceptable as it is believed to be too subjective and personal. Many tutors prefer impersonal language to be used in assignments.
First person sentences use the pronouns ‘I’ and ‘we’. For example:
We have considered...
I suggest that...
I have observed...
First person sentences use the pronouns ‘I’ and ‘we’. For example:
Consideration has been given to...
The suggestion here is that...
It has been observed...
Preliminaries- Title / Acknowledgements / Contents / List of Illustrations
Introduction- The abstract / Statement of the problem / Methodological approach
Main body- Review of the literature / logically developed argument /Chapters / results of investigation / Case Study
Conclusion- Discussion and conclusion / Summary of conclusions
Extras – Bibliography / Appendices
Ask yourself why are you really stuck?
Avoid negativity
Avoid negativity
Picture what being ‘unstuck’ would look like
Visualise
Becoming Unstuck
Project Self Assessment
Write down the major aims of the project
Give a brief summary of the work so far
Comment on your time management
Do you know what the final project will look like?
What steps will you take to ensure it gets there?
What areas of the project are you worried about?
What ‘risk management’ plans do you have?
Comment on your time management
Do you know what the final project will look like?
What steps will you take to ensure it gets there?
What areas of the project are you worried about?
What ‘risk management’ plans do you have?
How are you going to use the remaining tutorials?
Running Out of Time
15th Jan- 7 weeks away
Refer to your original plan
Be more disciplined than ever
Don’t prioritise the practical over the written element, or vice versa.
Set targets
Refer to your original plan
Be more disciplined than ever
Don’t prioritise the practical over the written element, or vice versa.
Set targets
Scale down your ambitions if necessary
Some Other General Advice
Presentation / Academic Conventions. Refer to the guides on eStudio carefully.
Harvard Referencing
Author (date) Title Place Publisher
MILES, R. (2013) Why Referencing, Leeds: LCA Publishing
Miles, R. (2013) Why Referencing, Leeds: LCA Publishing
MILES, R. (2013) Why Referencing, Leeds: LCA Publishing
Miles, R. (2013) ‘Why Referencing’, Leeds: LCA Publishing
‘quote’ (surename, page, year)
‘I have no idea how to reference’ (Miles, 2013:7)
‘I have no idea how to reference’ (Miles, 2013, p.7)
“I have no idea how to reference” (Miles, 2013, p.7)
“I have no idea how to reference” (Smith in Miles, 2013, p.7)
BIBLIOGRAPHY SHOULD BE APHABETICISED BY SURNAME AND SEPERATED OUT INTO TYPES OF RESEARCH SOURCES (BOOKS / WEBSITES / JOURNALS / VISITS…)
Conclusion
In this lecture I have attempted to highlight the simultaneous necessity and limitations of a variety of academic conventions that institutionally frame research at undergraduate level. Put in slightly different terms, the necessity and limitations of structure per se. In doing so I hope to have broadly outlined a method for academic writing and the presentation of research in such work. As has been suggested, the contradictory nature of research sources on this topic can be disorienting for the budding researcher and, because of this, the importance of each individual finding consistent, but workable and personal, methods and approaches cannot be over-emphasised. Ultimately, ‘the default format’ of academic research, alluded to throughout, is one of many institutional codes, or discourses, that we have to learn to operate within, or perhaps subvert from within. The success of this maneuvre will ultimately determine ‘success’ in institutional terms, in the form of a grade but, hopefully, not at the expense of ‘success’ in different terms, be they creative, artistic, personal or such like.
OUGD601: Lecture // Methodologies & Critical Analysis
Methods
How the information you have found is…
Sourced
Collected
Collated
Presented
You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are most appropriate for your study
This will make you appear to be in control and aware of what you are doing…
Dictionary Definition
Quote
-
Theories
These can help you decide upon these methods you use. Alternatively the martial you find may suggest the appropriate theories.
Dictionary Definition
Choose at least one key theory that relates to the material you are looking at….
Shannon-Weaver Model
-
Psychological
Social History / Marxist
Post Colonial Analysis
Feminist - different types of feminism
-
Action Research
There is an endless list of possibilities…
Important - Choose the theories and methods most appropriate to your subject
-
1. Methods 2. Theories 3. Application
1. Make decisions about how to collect and order information
2. Choose a theoretical stand point
3. Apply these to your study
4. Explicitly outline this in the introduction. Address suggested failings in the conclusion.
Make sure your project has direction. Assure a rigorously thought-out methodology from the start.
-
Different chapters outlining different parts of your study.
Introduction - outline the methodology. Break down the different components of the analysis.
Evidence
Outline a clear and consistent strategy.
-
Critical Analysis
Weighing up different sides of an argument.
Making a selection based on an informed decision.
Stepping away and using evidence and logic to come to your conclusion.
Have an idea, don’t assume it’s correct, be critical and evaluate different stand points.
Awareness of perspectives
Two things which are quality correct.
-
Where was the author/artist/designer/photographer situated?
Being skeptical about the sources
Freud has been debunked by more modern theories
Try to consider different points of view
Has it been supported by other theories?
Has it been rejected or challenged by other theories?
Where was the creator coming from intellectually?
Where am I coming from?
How it my choice of topic influenced by my emotions; aspirations; context?
-
Context is everything
Nothing exists in a bubble, they’re influenced and produced by society, prejudices and pre-juxtopositons
Consider the influence of one or more of the following;
the time; place; society; politics; economics; technology; philosophy; scientific thought…
-
Evidence
What is the evidence for what you are saying?
It’s not right or wrong, it needs to support your subjective take on the topic.
Supporting research - quotes, research, experiments and observation.
You need your own opinion.
Could you find more evidence to support your conclusions?
Distill all the evidence, summaries it, then come to a ultimate answer
-
Evidence
Reason
Logic
Argument
-
Argument
What do I want to say?
Have I got the evidence to back it up?
Where else do I need to look in order to find more evidence?
-
Triangulation
Pitting alternative theories against the same body of data
Using multiple approaches to a topic to compare and contrast to find the most relevant
Or perhaps even complementary theories
Theory X says [information] Theory Y says [conflicting information] Theory Z says [takes one side, or the other]
Am I expressing myself clearly and logically?
-
A clear logical plan
Keep it simple - refine what you want to say and focus on a few key issues
Looking into your key issues in depth and bring in the maximum evidence in to support your views.
Discuss your issues and the evidence you have found in a clear local manner
More from the general to the specific
How the information you have found is…
Sourced
Collected
Collated
Presented
You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are most appropriate for your study
This will make you appear to be in control and aware of what you are doing…
Dictionary Definition
Quote
-
Theories
These can help you decide upon these methods you use. Alternatively the martial you find may suggest the appropriate theories.
Dictionary Definition
Choose at least one key theory that relates to the material you are looking at….
Shannon-Weaver Model
-
Psychological
Social History / Marxist
Post Colonial Analysis
Feminist - different types of feminism
-
Action Research
There is an endless list of possibilities…
Important - Choose the theories and methods most appropriate to your subject
-
1. Methods 2. Theories 3. Application
1. Make decisions about how to collect and order information
2. Choose a theoretical stand point
3. Apply these to your study
4. Explicitly outline this in the introduction. Address suggested failings in the conclusion.
Make sure your project has direction. Assure a rigorously thought-out methodology from the start.
-
Different chapters outlining different parts of your study.
Introduction - outline the methodology. Break down the different components of the analysis.
Evidence
Outline a clear and consistent strategy.
-
Critical Analysis
Weighing up different sides of an argument.
Making a selection based on an informed decision.
Stepping away and using evidence and logic to come to your conclusion.
Have an idea, don’t assume it’s correct, be critical and evaluate different stand points.
Awareness of perspectives
Two things which are quality correct.
-
Where was the author/artist/designer/photographer situated?
Being skeptical about the sources
Freud has been debunked by more modern theories
Try to consider different points of view
Has it been supported by other theories?
Has it been rejected or challenged by other theories?
Where was the creator coming from intellectually?
Where am I coming from?
How it my choice of topic influenced by my emotions; aspirations; context?
-
Context is everything
Nothing exists in a bubble, they’re influenced and produced by society, prejudices and pre-juxtopositons
Consider the influence of one or more of the following;
the time; place; society; politics; economics; technology; philosophy; scientific thought…
-
Evidence
What is the evidence for what you are saying?
It’s not right or wrong, it needs to support your subjective take on the topic.
Supporting research - quotes, research, experiments and observation.
You need your own opinion.
Could you find more evidence to support your conclusions?
Distill all the evidence, summaries it, then come to a ultimate answer
-
Evidence
Reason
Logic
Argument
-
Argument
What do I want to say?
Have I got the evidence to back it up?
Where else do I need to look in order to find more evidence?
-
Triangulation
Pitting alternative theories against the same body of data
Using multiple approaches to a topic to compare and contrast to find the most relevant
Or perhaps even complementary theories
Theory X says [information] Theory Y says [conflicting information] Theory Z says [takes one side, or the other]
Am I expressing myself clearly and logically?
-
A clear logical plan
Keep it simple - refine what you want to say and focus on a few key issues
Looking into your key issues in depth and bring in the maximum evidence in to support your views.
Discuss your issues and the evidence you have found in a clear local manner
More from the general to the specific
OUGD601: Lecture // Organising Your Research Project
Doing your research project - Judith Bell
371.3 - Library
6,000-9,000 word written element, and related practical work.
Minimum 2.5 hours 1 on 1 support on the written element of the module - and additional support for the practical.
Deadline - 15th of Jan, 4pm
15 weeks
Try to have a substantial draft submitted by Christmas
Project Overview
Start thinking about how those initial ideas are going to be turned into a dissertation and a synthesised project
Write down all the questions you want to investigate, about your topic.
Consider each on their merits and focus on two (primary & secondary)
Write down first thoughts sheet for each question
What is the purpose of the study? Is your question researchable?
Working title - empathises can be changed. The work must relate to that title
Project Outline
Consider timing
Consider holidays/work/life
Think about you working title and the different component parts that need researching.
Allocate timings to each
Draw up a project outline based on the above
Allow generous time for initial reading and writing up
Factor in tutorials
Literature Search
Reading takes more time than you think
How much can you actually read in 100 hours?
Start by trying to find out all the key texts on your chosen topic
Focus your reading based on an initial assessment of this survey
Finding key texts and plan time to read these
Find secondary sources / criticisms of key texts - triangulation
Use journals http://jstor.org
Referencing
Start by compiling a bibliography at the beginning of the project
Reference everything as you go along
Include all details
371.3 - Library
6,000-9,000 word written element, and related practical work.
Minimum 2.5 hours 1 on 1 support on the written element of the module - and additional support for the practical.
Deadline - 15th of Jan, 4pm
15 weeks
Try to have a substantial draft submitted by Christmas
Project Overview
Start thinking about how those initial ideas are going to be turned into a dissertation and a synthesised project
Write down all the questions you want to investigate, about your topic.
Consider each on their merits and focus on two (primary & secondary)
Write down first thoughts sheet for each question
What is the purpose of the study? Is your question researchable?
Working title - empathises can be changed. The work must relate to that title
Project Outline
Consider timing
Consider holidays/work/life
Think about you working title and the different component parts that need researching.
Allocate timings to each
Draw up a project outline based on the above
Allow generous time for initial reading and writing up
Factor in tutorials
Literature Search
Reading takes more time than you think
How much can you actually read in 100 hours?
Start by trying to find out all the key texts on your chosen topic
Focus your reading based on an initial assessment of this survey
Finding key texts and plan time to read these
Find secondary sources / criticisms of key texts - triangulation
Use journals http://jstor.org
Referencing
Start by compiling a bibliography at the beginning of the project
Reference everything as you go along
Include all details
OUGD601: [STUDIO BRIEF ? - BRIEF TITLE] // COP3 Proposal Presentation
As part of our COP3 proposals, we were asked to create a short, informal presentation, running over our ideas on what we want to do in COP3, and how we will research it over the summer.
Listening to all the other ideas within the presentations, as I was last, due to being cursed with a alphabetically lagging second name, my ideas evolved slightly from what's pictured within this presentation. As I will explain below.
I want to direct my work towards something relating to the 'first things first' manifesto, as my essay will encompass freudian methods of marketing towards men, and designing for the bad, designing for people to purchase things they don't need, with money they don't have, to impress people they don't care about. Rather than designing for something good, like a charity.
My idea is to apply the themes of consumerism, hidden persuasion and freudian methods to advertising, aimed at men, persuading them to spend on something good, rather than a commodity, in a nut shell.
I want to direct my work towards something relating to the 'first things first' manifesto, as my essay will encompass freudian methods of marketing towards men, and designing for the bad, designing for people to purchase things they don't need, with money they don't have, to impress people they don't care about. Rather than designing for something good, like a charity.
My idea is to apply the themes of consumerism, hidden persuasion and freudian methods to advertising, aimed at men, persuading them to spend on something good, rather than a commodity, in a nut shell.
OUGD501: Lecture Dissertation or Extended Written Piece - Research Skills
Key Words
- Focus
- Relevance
- Deciding the topic or the title is the most important part of the research, which of course can be tweaked later.
- It makes research easier if the title is very defined and focused; the chances are when you research that topic, you’re researching relevantly.
Dissertation Titles
- The role of costume within the film “A Taste of Honey”
- Did western society ever need cars; are they a necessity and how have they contributed to the formation of the urban environment?
- The topic title is very focused, very defined. Focused.
- The second title is quite broad, not very defined, ‘the western world’ can be anywhere, as is the ‘urban environment’.
This mind map is very wooly. It has alot of areas to focus on, which in turn will lead to a less in-depth piece of writing.
Dissertation Titles
- How has multiculturalism changed the face of fashion and beauty
- Punk culture and the fashion industry.
- How has technology changed the way we feel about the hand-drawn image?
- Can the fashion and textile design industry ever be ethical and sustainable?
Primary and Secondary
- Primary research is research you yourself generates, original data
- Obviously you need to contextualise your findings and research, which falls upon secondary research.
- Primary research – gathering your own original data
- Secondary research (Scholarship) – reading up on the subject, making use of the research and findings of others for corroboration, disagreement, triangulation, theoretical underpinning etc
Research Methods
- Visual practice, experiment, interest & enquiry (research and critical diaries)
- Questionnaires (qualitative/quantitative)
- LITERATURE SEARCH *
- Site visit
- Case Study
- Interviews
Literature Search 1
- Books
- Journals
- Websites / Blogs / On-line forums
- Videos / DVDs
- CDs / Tape Cassettes / Vinyl Recordings
- TV / Radio
- Newspapers / Maps / Reports
- Printed Ephemera
Literature Search 2
- Knowing where to look most effectively
- Effective use of catalogues
- Narrowing and broadening search terms
- Using related terms
- Browsing using Dewey Decimal Classification
- Use of contents page and index
- Reading the introduction or abstract
- Using a book’s own bibliography to inform further reading
Book Search
- Leeds College of Art Library http://library.leeds-art.ac.uk
- Leeds Metropolitan University Library www.leedsmet.ac.uk/lis
- University of Leeds (SCONUL)
- www.leeds.ac.uk/library
- The British Library in Boston Spa www.bl.uk
- COPAC
- http://copac.ac.uk
Journal Search 1
- InfoTrac
- a store of online magazine articles
- http://infotrac.galegroup.com/itweb/leedscad
- if at college, click the “proceed” button
- if at home, you may need to type in a password: tryinfomarks
Journal Search 2
- JSTOR
- a store of online magazine articles
- http://www.jstor.org/
- Unfortunately, only available on college computers
Journal Search 3
- Art Full Text
- Journal index + some full text articles available
- http://portal.leeds-art.ac.uk/
Internet Search 1
- Athens
- a store of password protected sites.
- each student who wishes to access this site will need to ask the Librarian for a login and password
- http://www.athens.ac.uk
Internet Search 2
- WGSN
- A database of fashion information and trends
- www.wgsn.com
- Log-in: leedscollege
- Password: wgsn123
Internet Search 3
- Google Scholar
- Some full text PDF articles available
- http://scholar.google.co.uk/
Library & eStudio
Chris' Final Two Tips
- Don’t bite off more than you can chew (keep the topic and title focused and manageable)
- Create a sense of momentum (note taking, writing a draft section when you can, keeping your bibliography up to date)
Subscribe to:
Posts (Atom)
Copyright 2010. All rights reserved.
RSS Feed. This blog is proudly powered by Blogger and uses Modern Clix, a theme by Rodrigo Galindez. Modern Clix blogger template by Introblogger.