'Bodybuilding', or more so weightlifting is one of my hobbies, so I do know of a few nutrition brands which have similar ethics to what I want to convey in my own project. Removing the ridiculous promotional tactics, and dialling nutrition back to it's core values, promoting the product for it's own ingredients and effects.
Citadel Nutrition, a relivitely small nutrition company from the US does this.
"We feel that the easiest way to create a great product is to make something that you'd want to use yourself. You know the problem and the value of the solution intimately. There's no substitute for that and it's part of the reason why we love Tier 1 so much. So our story is very much a classic case of scratching our own itch".
- Citadel Nutrition, June 2012
"Executing on the basics isn't as glitzy as loading products with bells and whistles - and being great at a few things doesn't look that flashy from afar. But that's okay with us, because our goal is lasting solutions".
-Citadel Nutrition, April 2014
They provide relevant information, showing the science behind their methods.
Their manifesto.
"HONESTLY DIFFERENT.
One of the reasons we started Citadel Nutrition was because we were tired of proprietary blends. A key benefit of Tier 1 is that you know exactly what's in the bottle and how much of each ingredient you're taking. You have the right to know and it's also the only way you can verify that you're getting an effective dose. What's an effective dose and why do proprietary blends suck? Click here to learn more.
NOT JUST A PREWORKOUT.
Another key benefit of Tier 1 is that it is equal parts energy boost and performance supplement. It gives you the added convenience of taking a daily maintenance dose of the two MOST scientifically proven performance ingredients available. It was also the base for our homemade mix years ago and those that "get it" will know why they're in the mix. Simply put, Creatine and Beta-Alanine don't have acute performance effects but if you're an athlete you'll benefit from their use.
OUR INGREDIENTS ARE BETTER.
We go to great lengths to make sure you're taking the highest quality ingredients.
Creatine from Creapure.
Beta-Alanine from Carnosyn.
Caffeine and Tyrosine are USP grade.
SIMPLICITY.
Stop paying for ingredients you don't need.
Getting an energy boost before hitting the gym isn't rocket science.
We focus on the essentials and leave the bells and whistles to others.
Four ingredients. That's it."
Leave your comment