The example above is staple binding, it's useful for small publications, however due to the staple pins, you can only use a small amount of pages. Any more than 10, might be an issue. They do have a quite clean quality to them, an easy, almost modernist (function before form) ideal about it.
Saddle-stitch is another method on how to bind a small publication, the stitch method is a traditional way of binding, and if done with care, it can look extremely effective. It would tie in the traditional and attention to detail which you see with Aston Martin.
Perfect binding is another method of binding a publication, which can be applied to various scope of publications in different formats. I've perfect bound before, and it's fairly tricky to pull off successfully, however, it can be done with patience. The professional appearance associated with perfect binding might be useful, attributing to the class associated with Aston Martin.
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