Ant White
Design Context Blog
OUGD601: Lecture // Methodologies & Critical Analysis
Methods
How the information you have found is…
Sourced
Collected
Collated
Presented
You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are most appropriate for your study
This will make you appear to be in control and aware of what you are doing…
Dictionary Definition
Quote
-
Theories
These can help you decide upon these methods you use. Alternatively the martial you find may suggest the appropriate theories.
Dictionary Definition
Choose at least one key theory that relates to the material you are looking at….
Shannon-Weaver Model
-
Psychological
Social History / Marxist
Post Colonial Analysis
Feminist - different types of feminism
-
Action Research
There is an endless list of possibilities…
Important - Choose the theories and methods most appropriate to your subject
-
1. Methods 2. Theories 3. Application
1. Make decisions about how to collect and order information
2. Choose a theoretical stand point
3. Apply these to your study
4. Explicitly outline this in the introduction. Address suggested failings in the conclusion.
Make sure your project has direction. Assure a rigorously thought-out methodology from the start.
-
Different chapters outlining different parts of your study.
Introduction - outline the methodology. Break down the different components of the analysis.
Evidence
Outline a clear and consistent strategy.
-
Critical Analysis
Weighing up different sides of an argument.
Making a selection based on an informed decision.
Stepping away and using evidence and logic to come to your conclusion.
Have an idea, don’t assume it’s correct, be critical and evaluate different stand points.
Awareness of perspectives
Two things which are quality correct.
-
Where was the author/artist/designer/photographer situated?
Being skeptical about the sources
Freud has been debunked by more modern theories
Try to consider different points of view
Has it been supported by other theories?
Has it been rejected or challenged by other theories?
Where was the creator coming from intellectually?
Where am I coming from?
How it my choice of topic influenced by my emotions; aspirations; context?
-
Context is everything
Nothing exists in a bubble, they’re influenced and produced by society, prejudices and pre-juxtopositons
Consider the influence of one or more of the following;
the time; place; society; politics; economics; technology; philosophy; scientific thought…
-
Evidence
What is the evidence for what you are saying?
It’s not right or wrong, it needs to support your subjective take on the topic.
Supporting research - quotes, research, experiments and observation.
You need your own opinion.
Could you find more evidence to support your conclusions?
Distill all the evidence, summaries it, then come to a ultimate answer
-
Evidence
Reason
Logic
Argument
-
Argument
What do I want to say?
Have I got the evidence to back it up?
Where else do I need to look in order to find more evidence?
-
Triangulation
Pitting alternative theories against the same body of data
Using multiple approaches to a topic to compare and contrast to find the most relevant
Or perhaps even complementary theories
Theory X says [information] Theory Y says [conflicting information] Theory Z says [takes one side, or the other]
Am I expressing myself clearly and logically?
-
A clear logical plan
Keep it simple - refine what you want to say and focus on a few key issues
Looking into your key issues in depth and bring in the maximum evidence in to support your views.
Discuss your issues and the evidence you have found in a clear local manner
More from the general to the specific
How the information you have found is…
Sourced
Collected
Collated
Presented
You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are most appropriate for your study
This will make you appear to be in control and aware of what you are doing…
Dictionary Definition
Quote
-
Theories
These can help you decide upon these methods you use. Alternatively the martial you find may suggest the appropriate theories.
Dictionary Definition
Choose at least one key theory that relates to the material you are looking at….
Shannon-Weaver Model
-
Psychological
Social History / Marxist
Post Colonial Analysis
Feminist - different types of feminism
-
Action Research
There is an endless list of possibilities…
Important - Choose the theories and methods most appropriate to your subject
-
1. Methods 2. Theories 3. Application
1. Make decisions about how to collect and order information
2. Choose a theoretical stand point
3. Apply these to your study
4. Explicitly outline this in the introduction. Address suggested failings in the conclusion.
Make sure your project has direction. Assure a rigorously thought-out methodology from the start.
-
Different chapters outlining different parts of your study.
Introduction - outline the methodology. Break down the different components of the analysis.
Evidence
Outline a clear and consistent strategy.
-
Critical Analysis
Weighing up different sides of an argument.
Making a selection based on an informed decision.
Stepping away and using evidence and logic to come to your conclusion.
Have an idea, don’t assume it’s correct, be critical and evaluate different stand points.
Awareness of perspectives
Two things which are quality correct.
-
Where was the author/artist/designer/photographer situated?
Being skeptical about the sources
Freud has been debunked by more modern theories
Try to consider different points of view
Has it been supported by other theories?
Has it been rejected or challenged by other theories?
Where was the creator coming from intellectually?
Where am I coming from?
How it my choice of topic influenced by my emotions; aspirations; context?
-
Context is everything
Nothing exists in a bubble, they’re influenced and produced by society, prejudices and pre-juxtopositons
Consider the influence of one or more of the following;
the time; place; society; politics; economics; technology; philosophy; scientific thought…
-
Evidence
What is the evidence for what you are saying?
It’s not right or wrong, it needs to support your subjective take on the topic.
Supporting research - quotes, research, experiments and observation.
You need your own opinion.
Could you find more evidence to support your conclusions?
Distill all the evidence, summaries it, then come to a ultimate answer
-
Evidence
Reason
Logic
Argument
-
Argument
What do I want to say?
Have I got the evidence to back it up?
Where else do I need to look in order to find more evidence?
-
Triangulation
Pitting alternative theories against the same body of data
Using multiple approaches to a topic to compare and contrast to find the most relevant
Or perhaps even complementary theories
Theory X says [information] Theory Y says [conflicting information] Theory Z says [takes one side, or the other]
Am I expressing myself clearly and logically?
-
A clear logical plan
Keep it simple - refine what you want to say and focus on a few key issues
Looking into your key issues in depth and bring in the maximum evidence in to support your views.
Discuss your issues and the evidence you have found in a clear local manner
More from the general to the specific
OUGD601: Lecture // Organising Your Research Project
Doing your research project - Judith Bell
371.3 - Library
6,000-9,000 word written element, and related practical work.
Minimum 2.5 hours 1 on 1 support on the written element of the module - and additional support for the practical.
Deadline - 15th of Jan, 4pm
15 weeks
Try to have a substantial draft submitted by Christmas
Project Overview
Start thinking about how those initial ideas are going to be turned into a dissertation and a synthesised project
Write down all the questions you want to investigate, about your topic.
Consider each on their merits and focus on two (primary & secondary)
Write down first thoughts sheet for each question
What is the purpose of the study? Is your question researchable?
Working title - empathises can be changed. The work must relate to that title
Project Outline
Consider timing
Consider holidays/work/life
Think about you working title and the different component parts that need researching.
Allocate timings to each
Draw up a project outline based on the above
Allow generous time for initial reading and writing up
Factor in tutorials
Literature Search
Reading takes more time than you think
How much can you actually read in 100 hours?
Start by trying to find out all the key texts on your chosen topic
Focus your reading based on an initial assessment of this survey
Finding key texts and plan time to read these
Find secondary sources / criticisms of key texts - triangulation
Use journals http://jstor.org
Referencing
Start by compiling a bibliography at the beginning of the project
Reference everything as you go along
Include all details
371.3 - Library
6,000-9,000 word written element, and related practical work.
Minimum 2.5 hours 1 on 1 support on the written element of the module - and additional support for the practical.
Deadline - 15th of Jan, 4pm
15 weeks
Try to have a substantial draft submitted by Christmas
Project Overview
Start thinking about how those initial ideas are going to be turned into a dissertation and a synthesised project
Write down all the questions you want to investigate, about your topic.
Consider each on their merits and focus on two (primary & secondary)
Write down first thoughts sheet for each question
What is the purpose of the study? Is your question researchable?
Working title - empathises can be changed. The work must relate to that title
Project Outline
Consider timing
Consider holidays/work/life
Think about you working title and the different component parts that need researching.
Allocate timings to each
Draw up a project outline based on the above
Allow generous time for initial reading and writing up
Factor in tutorials
Literature Search
Reading takes more time than you think
How much can you actually read in 100 hours?
Start by trying to find out all the key texts on your chosen topic
Focus your reading based on an initial assessment of this survey
Finding key texts and plan time to read these
Find secondary sources / criticisms of key texts - triangulation
Use journals http://jstor.org
Referencing
Start by compiling a bibliography at the beginning of the project
Reference everything as you go along
Include all details
OUGD601: [STUDIO BRIEF ? - BRIEF TITLE] // COP3 Proposal Presentation
As part of our COP3 proposals, we were asked to create a short, informal presentation, running over our ideas on what we want to do in COP3, and how we will research it over the summer.
Listening to all the other ideas within the presentations, as I was last, due to being cursed with a alphabetically lagging second name, my ideas evolved slightly from what's pictured within this presentation. As I will explain below.
I want to direct my work towards something relating to the 'first things first' manifesto, as my essay will encompass freudian methods of marketing towards men, and designing for the bad, designing for people to purchase things they don't need, with money they don't have, to impress people they don't care about. Rather than designing for something good, like a charity.
My idea is to apply the themes of consumerism, hidden persuasion and freudian methods to advertising, aimed at men, persuading them to spend on something good, rather than a commodity, in a nut shell.
I want to direct my work towards something relating to the 'first things first' manifesto, as my essay will encompass freudian methods of marketing towards men, and designing for the bad, designing for people to purchase things they don't need, with money they don't have, to impress people they don't care about. Rather than designing for something good, like a charity.
My idea is to apply the themes of consumerism, hidden persuasion and freudian methods to advertising, aimed at men, persuading them to spend on something good, rather than a commodity, in a nut shell.
OUGD505: STUDIO BRIEF 2 - An Exhibition Of // 'Cosmetics' Branding Research
I've conducted some quick research to develop how some cosmetics, such as soap, body wash and shampoo might be branded. Developing an idea of how existing brands apply their design to their products, I can do this to my own, which I will then integrate with the brand guidelines.
I'm looking into a collateral range, in which cosmetic products are features, and I will explore how they directly relate to other products within the branding.
The packaging using the colour schemes of the product throughout, in this case, the colours match that of the business cards.
The bottles use a wrap around label which contain the same branding as the bar soap packaging.
The products all work as a whole. The consistent colour schemes, especially on the labels helps the product represent the brand more, and using the red and white string to tie the brand further to the rest of the collateral
OUGD505: STUDIO BRIEF 2 - An Exhibition Of // Ticket Design Research
https://www.behance.net/gallery/9342071/Invitation-Ticket-Card
https://www.behance.net/gallery/16449141/MOFO-Festival
https://www.behance.net/gallery/9403189/Bright-Lights-Indie-Music-Festival
https://www.behance.net/gallery/10258375/Ticket-Design
OUGD501: STUDIO BRIEF 2 - Theory Into Practice // Final Product
I've created a product called Fertility, a piece of packaging designed to look like the majority of male fragrances on the market today. Using a limited amount of colours, and minimalistic packaging so the product 'stands on it's own'. Yeah.
Roman typography on the front of the packaging, to show it's traditional high class stature, reminiscent of type carved into marble, perhaps. With a gothic font underneath for the less important information. A developed system of hierarchy.
An outline image of the bottle inside the packaging, once again sporting the minimalist style throughout the packaging. To reflect the high class feel of the product, and the idea that it can stand on it's own, without elaborate packaging.
The Synthesis of my practical element
The packaging, ‘Fertility; Fragrance For Men’ is designed to interact with the male audience. Based on Sigmund Freud’s theory of human nature and consumerism. The idea that all humans have suppressed animal instincts, such as sexual desires, which have no place in society; therefore they are ‘repressed’. My critical written element discussed the theme of consumerism targeted at the male audience. Sexual objectification, celebrity endorsement and ‘model envy’ which are used to convince and tempt the male audience to buy a product. Hoping that that product will become a gateway to the transformation of the consumer, into the image they have painted of themselves, forged through the product endorsement - making them look better, like the celebrity endorsing the product, for example.
Within the packaging, there is a 6ml bottle of fragrance. Extremely small, with a little amount of product within. The packing is 200mm in height, and 70mm in width and depth. The packaging is far larger than the product, deceptive, a fabrication-metaphor the male sex organ; a penis extension. A glorification, an exaggeration, similar to how a large majority of me portray themselves due to the to expectations of society - to which purchasing enhancing products is the answer, through the themes and ideas of consumerism.
OUGD501: STUDIO BRIEF 1 - Critical Analysis // Final Essay
Final Essay, for submission. How has the effects of Consumerism affected design in the early C20th? Focusing on the advertising aimed at the male audience, how advertising taps into their instinctual desires.
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