OUGD503: STUDIO BRIEF 1 - Individual Practice // OAC Photography - Business Card Research

http://mustbeprinted.com/post/42577758627/translucent-photographer-business-card

http://s-lane1114-dp.blogspot.co.uk/2013/04/ougd503-photographer-branding.html

OUGD503: STUDIO BRIEF 1 - Individual Practice // OAC Photography - Logo Design Research

As part of the rebrand, I'm redesigning the logo of OAC Photography. I'm researching into existing logos for photography companies/individuals. To see if I can draw any elements of their design, to perhaps implement into my own logo design. 

The Wedcake logo seen in the top right of this image is extremely well thought out. It uses the zoom of the lens to cross represent and three tiered wedding cake, using negative space to separate the tiers. The Weddring logo is also very creative, using a wedding ring as the lens (as possibly flash?) for the camera. 

This logo is extremely clever. The Red Snapper is a fish, constructed from the aperture symbol. Very playful. 

This logo uses negative space to suggest the lens of a camera, which with the shapes around it create a whole camera, putting across the theme of photography extremely well. 

I like the idea of using the view finder framing in logo design, it really screams the theme of photography, making it easy to communicate the client's skill set. 

Another logo using the view finder framing, it works really well, and definitely puts across the theme of photography very easily. 

OUGD503: STUDIO BRIEF 1 - Individual Practice // OAC Photography - Branding and Identity Initial Research

A small range of stationary for a photographer, using minimalist iconography. Although this a very small range of stationary and branding collateral, I feel it's slightly excessive for what I'll be creating. I don't feel I need to create a custom letterhead or a custom envelope. I think the idea of a custom SD card is very clever, however I feel it would be hard to achieve in this time scale. http://www.behance.net/gallery/Photographers-Branding-and-iD/8934039

The branding for this mobile photography business, featuring a small ranfe of collateral and what I assume are web proposals, which the client could take up with a web developer if they saw fit (or the designer could have fully coded them, I could be wrong). The designer has used an almost skewmorphic element http://www.behance.net/gallery/Eleanor-Finch-Photography/7963431 - Realised upon viewing the profile of this Designer that it is in fact Sam Lane, a current level 6 at Leeds College of Art. 

Another small selection of branding and stationary for a photography business. Using off white papers throuughout and not alot of imagery, which is surprising. Portrail business cards are used, perhaps to promote the style of photography. http://www.itsnicethat.com/articles/bureau-kayser

OUGD503: STUDIO BRIEF 1 - Individual Practice // OAC Photography - Existing Branding and Idenity

As part of my research, I've looked into OAC Photography's current branding and promotion. To get an idea of what I'll be recreating, and the style which Olivia, the photographer is more accustom to. 

The original logo/watermark which she uses on her Facebook uploads. It looks alright, actually. It's a nice bit of typographic manipulation. Although, I think it's hard to distinguish the O from the C. 

This is OAC Photography's Facebook page. It doesn't really demonstrate any formal branding, other than the watermark in the bottom right. I think some branding could take this small business to the next level. This shows me one of the styles what OAC Photography uses, which is colour selection on black and white. So perhaps a one colour black and white colour scheme might be effective.

Finally, we have the Instagram page, like the Facebook page, it's brand-less, a brand image running consistently throughout, to make it look more professional.