Apply Shannon & Weaver's model to an example of communication. ow widely is the applicable? How useful do you find this source of exercise. Write a short analysis for your blogs, also think about the limits of Shannon & Weaver's model
What are the main communicative functions of redundancy? what do we mean by saying the English language is 50% redundant?
Discuss the ways in which convention can be said to facilitate understanding. Think of visual communication that breaks or extend specific conventions. How does this affect desire to communicate or the audience the reach?
The Model
I have chosen to apply the Shannon & Weaver's model to the series of adverts which Apple use to promote their products. Apple have always had a high level of sophistication within their adverts, very incising simple. Incredibly informative, I feel this would be an interesting subject to investigate, and apply the model to.Apple uses the the specifications of the product (the information source) The specifications are extremely minimal Apple then uses their advertising team, the world renown designer Sir. Jony to create a short video (the encoder) which becomes the advert, the deliverable (the channel), they advert is then received by the audience, (the decoder) either from the adverts on television, YouTube and other websites or on Apple's website itself. The audience then take in the information and make sense of it, (the destination)
The adverts have a much different approach, rather than applying the products to a situation, much like competing technology companies, for example, Samsung who show the target audience enjoying the product, seen below, whereas Apple's initial product reveal ads usually show Sir Jony I've discussing the technical aspects of the product, with complementary shots of the product, showcasing it in an almost human like fashion.
Redundancy within
Apple's adverts could be described as extremely redundant. Redundancy is the lack of information, in a sense that there is not a huge amount to take in, or to understand, a smoother method of communication. The adverts use precise phrases such as "The iPhone 5 is the thinnest, lightest phone". An example of redundancy within the Apple ads, they always use simple, short phrases using words to describe a change or an exact percentage, for example "14% lighter". Apple uses the the specifications of the product (the information source) The specifications are extremely minimal Apple then uses their advertising team, the world renown designer Sir. Jony to create a short video (the encoder) which becomes the advert, the deliverable (the channel), they advert is then received by the audience, (the decoder) either from the adverts on television, YouTube and other websites or on Apple's website itself. The audience then take in the information and make sense of it, (the destination), perhaps comparing the specs given to their current phone, contemplating an upgrade, depending on the impact of the advert, which in itself is extremely redundant, which eliminates the possibility of any confusion being created, (noise) a simple message.The English Language is 50% Redundant!
The phrase 'English is 50% redundant' is referring to the obtuse way in which we have several words which have the same meaning, equivalent duplicates. Words and phrases such as 'We ascended upwards' or 'the end result'.
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