tag:blogger.com,1999:blog-15682529972376793612024-02-07T21:14:09.362-08:00Design Context BlogUnknownnoreply@blogger.comBlogger135125tag:blogger.com,1999:blog-1568252997237679361.post-48634038900487300022015-01-15T06:53:00.002-08:002015-01-15T06:53:12.111-08:00OUGD601: Practical Element // Synthesis<span style="font-family: inherit;">In my piece of writing, the extended critical analysis, the dissertation - I explored ‘How has Consumerism Created and Exploited Masculinity’? The result of the essay, to summarise, was that men are severely affected by consumerism, especially in the sports nutrition industry. The urge to become more masculine is present within almost every heterosexual male - some of which turn to bodybuilding as a hobby, or a sport, as an outlet to grow themselves, to become the strongest version of themselves. In terms of their literal size, and their masculinity. Supplement companies exploit this by using a series of promotional tactics to lure men into purchasing their products. </span><br />
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<span style="font-family: inherit;">Supplement companies use fitness models, huge, lean models - often using anabolic steroids. Promoting the product, tying the supplement to their success. ‘If you take this you can look like me’ being the typical mantra. This implying isn’t the case. Through research and my own experience, I’ve learned that there is no quick fix or magic supplement which will enhance you. Supplements are used to fix deficiencies within the diet, such as a lack of protein. Or they are simply for convince, meal replacements. They will not make you massive. This means when fitness models endorse products, in a sense they are lying. In my practical element, I’ve decided not to use any models at all in the design or promotion. Promoting the product for it’s effects, what it’s used for and how it can benefit anyone. Keeping it simple, in an almost anti-consumerist fashion. </span><br />
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<span style="font-family: inherit;">Often packaging is designed in a very hyper-masculine manner, using bold, blocky typography and powerful patterns. Often abrasive design, attempting to look strong and powerful - similar to the goal of the consumer. In my design I’ve gone for a gender neutral colour scheme, greens and an off white, whilst also using two very clean san serif typefaces, Bebas Neue and Helvetica Neue. To avoid any overly masculine connotations. </span><br />
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<span style="font-family: inherit;">Essentially, removing all over-masculine, strong or powerful imagery from the designs, and promoting the products for it’s functions rather than the fabricated ‘results’.</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-60795388465745226832015-01-15T06:30:00.003-08:002015-01-15T06:30:29.682-08:00OUGD601: Practical Element // Boards & Advert<div style="-x-system-font: none; display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px auto 6px auto;">
<a href="https://www.scribd.com/doc/252715976/Addition-Nutrition-Boards-01" style="text-decoration: underline;" title="View Addition Nutrition Boards 01 on Scribd">Addition Nutrition Boards 01</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-49219950287664715062015-01-15T01:48:00.000-08:002015-01-15T02:18:08.077-08:00OUGD601: Practical Element // Leaflet Design and Production<div class="separator" style="clear: both; text-align: center;">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-47689325460085401902015-01-15T00:00:00.000-08:002015-01-15T06:37:32.154-08:00OUGD601: Practical Element // 'Shoot'<div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-76725830050825113452015-01-14T09:18:00.000-08:002015-01-14T09:18:37.581-08:00OUGD601: Practical Element // Nutritional Information and Promotional Material<div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-33913806666683774952015-01-13T05:51:00.002-08:002015-01-13T05:51:59.075-08:00OUGD601: Practical Element // Packaging Design<br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-17752861292880199832015-01-08T06:30:00.002-08:002015-01-08T06:30:57.113-08:00OUGD601: Practical Element // Final Logo Design and DevelopmentI've experimented with a few concepts, as you may have seen in previous posts, however I believe I have arrived at the final logo concept for this project - I've once again changed the name of the nutrition brand to suit the idea more.<br />
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It will now be called <i>Addition Nutrition</i>.<br />
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Addition implies that it's something add, to incorporate. An inessential, which can <i>supplement</i> the existing. As that's the aim of the brand to promote the products as what they are - supplements to treat deficiencies within your diet, rather than legal steroids as the current market may suggest.<br />
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Based on the previous designs, with the tipped over tub of whey as the icon for the company, I sketched it up to see if I could draw on any more ideas - which at this stage I didn't, however time was against me, so i moved to illustrator where I could generate ideas as I developed the idea. </div>
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Using the golden ratio, I attempted to make the tipped over whey look more aesthetically pleasing.<br />
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And this was the end result with the colours applied which I determined in a previous post, and I think the symbol works, however in a previous crit, see post, it was established that I should try the scoop coming from the top of the tub. </div>
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I rotated the tub, so it was upright and moved the scoop to sit both the tub, whilst also creating some power in the scoop, and I really think it works well. It's clean, simple, elegant and very gender neutral. </div>
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I then applied type to the symbol, using the tub to determine the cap-height, which the type has been been aligned to. The type, Beba Neue, has been selected as a use to it's lack of serifs, which are considered masculine and the other decorations. It's not too heavy for it to be classed as masculine and it's not light, so it isn't feminine. </div>
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Alternative logo, inverting the colour selection. </div>
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I also animated the logo, in after effects. Using a similar transition to the previous video, and also adding a slogan to the brand. Doing this creates a sense of realistic-ness to the brand. As my research has shown, every supplement company has some sort of catchy slogan. </div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-11145449539659332752015-01-07T06:31:00.000-08:002015-01-08T06:31:33.566-08:00OUGD601: Practical Element // ColourI've developed a colour scheme for the project. I want to use a natural greens for the product, avoiding the typical blues and pinks of gender segregated design and also promoting a wellbeing aspect to the product, after all, that's what supplements are for.<br />
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For example, health brands such as a <i>Holland & Barrett</i> use green as their colour. Green being the colour for nature, and plant life, associated with good health.<br />
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I used<i> Coolors </i>to help quickly select a colour palette which complements a green. Which you can find <a href="http://coolors.co/21897e-023c40-f7f9f9-59ffa0-51d6ff" target="_blank">here</a> directly. </div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-64603976087360093702015-01-06T05:57:00.000-08:002015-01-19T06:46:32.021-08:00OUGD601: Practical Element // Citadel Nutrition Study<div class="separator tr_bq" style="clear: both; text-align: left;">
'Bodybuilding', or more so weightlifting is one of my hobbies, so I do know of a few nutrition brands which have similar ethics to what I want to convey in my own project. Removing the ridiculous promotional tactics, and dialling nutrition back to it's core values, promoting the product for it's own ingredients and effects. </div>
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Citadel Nutrition, a relivitely small nutrition company from the US does this. </div>
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"We feel that the easiest way to create a great product is to make something that you'd want to use yourself. You know the problem and the value of the solution intimately. There's no substitute for that and it's part of the reason why we love Tier 1 so much. So our story is very much a classic case of scratching our own itch".</div>
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- Citadel Nutrition, June 2012</div>
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"Executing on the basics isn't as glitzy as loading products with bells and whistles - and being great at a few things doesn't look that flashy from afar. But that's okay with us, because our goal is lasting solutions".</div>
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-Citadel Nutrition, April 2014</div>
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They provide relevant information, showing the science behind their methods.</div>
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Their manifesto.</div>
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<blockquote>
<br />"HONESTLY DIFFERENT. </blockquote>
<blockquote>
One of the reasons we started Citadel Nutrition was because we were tired of proprietary blends. A key benefit of Tier 1 is that you know exactly what's in the bottle and how much of each ingredient you're taking. You have the right to know and it's also the only way you can verify that you're getting an effective dose. What's an effective dose and why do proprietary blends suck? Click here to learn more.</blockquote>
<blockquote>
NOT JUST A PREWORKOUT.</blockquote>
<blockquote>
Another key benefit of Tier 1 is that it is equal parts energy boost and performance supplement. It gives you the added convenience of taking a daily maintenance dose of the two MOST scientifically proven performance ingredients available. It was also the base for our homemade mix years ago and those that "get it" will know why they're in the mix. Simply put, Creatine and Beta-Alanine don't have acute performance effects but if you're an athlete you'll benefit from their use. </blockquote>
<blockquote>
OUR INGREDIENTS ARE BETTER. </blockquote>
<blockquote>
We go to great lengths to make sure you're taking the highest quality ingredients.<br />Creatine from Creapure.<br />Beta-Alanine from Carnosyn.<br />Caffeine and Tyrosine are USP grade. </blockquote>
<blockquote>
SIMPLICITY. </blockquote>
<blockquote>
Stop paying for ingredients you don't need.<br />Getting an energy boost before hitting the gym isn't rocket science.<br />We focus on the essentials and leave the bells and whistles to others.<br />Four ingredients. That's it."</blockquote>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-21561935101391028582015-01-05T02:50:00.001-08:002015-01-05T02:50:59.425-08:00OUGD601: Practical Element // Test GIF<div class="separator" style="clear: both; text-align: left;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-27990581210708105282015-01-05T02:46:00.001-08:002015-01-05T02:46:09.080-08:00OUGD601: Practical Element // Logo Development 01<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7HKj8MBxrTWLdFVkubj51EtfWkoNAqsjmwDnBr3EHHb4rN_jmOguG0l9k-gG0ufcH_zs9xhEjVLFS1QE-m1LX-bXTxLcYQK70y_idVt3ZXDsHLXOXeIR8e_aRDKRw39O1MQez1c0DNu15/s1600/Integeral+Nutrition-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7HKj8MBxrTWLdFVkubj51EtfWkoNAqsjmwDnBr3EHHb4rN_jmOguG0l9k-gG0ufcH_zs9xhEjVLFS1QE-m1LX-bXTxLcYQK70y_idVt3ZXDsHLXOXeIR8e_aRDKRw39O1MQez1c0DNu15/s1600/Integeral+Nutrition-01.png" height="192" width="320" /></a></div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-75907604405001010292015-01-05T02:37:00.001-08:002015-01-05T02:37:47.791-08:00OUGD601: Associated Practice Element // Supplement Packaging ResearchThe brief I've undertaken is to create a product and an associated ad campaign with demasculinises and unisexes supplements in the form of a new brand. At the same time, I also want to promote the product for what it actually does - as my extended critical analysis has explored, typically the supplement market is very vague to what products do. They're usually the secret ingredient to amazing results, 'a natural steroid' or as we're lead to believe. However <b>they are actually just food supplements</b> to increase or control certain elements of the diet, typically the macronutrients (protein, carbohydrates, fats and alcohol) and micronutrients (vitamins and minerals).<br />
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An example of which is the above, ignoring the design and juxtaposition of the advert and the product but focusing on the language used. 'Exclusive MichelleXL™ Casein Protein Technology'. </div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-27180223315091811892015-01-05T02:37:00.000-08:002015-01-05T02:37:34.139-08:00OUGD601: Practical Element // Brand Concept Sketches<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0vcVNFRy4J2Z0q9e9vaNz9ZdAigdupzPOeGwiUa_lvOWcDwdnQp2Q4a7SGiOa0I4Ty32crno5dgqYEWysYjdFlSEAvVsZ6KKrqhYpgZl5Wg9pWRxU6NvoZQsal-_S0X37226PSjOe7FhN/s1600/Plan01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0vcVNFRy4J2Z0q9e9vaNz9ZdAigdupzPOeGwiUa_lvOWcDwdnQp2Q4a7SGiOa0I4Ty32crno5dgqYEWysYjdFlSEAvVsZ6KKrqhYpgZl5Wg9pWRxU6NvoZQsal-_S0X37226PSjOe7FhN/s1600/Plan01.png" height="300" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji7AvfCRrEYYjGEJ3hURuX0ccCf0EY4keg7GNJLWrh9yflbzhjOjsHZtDBfKJ_dMuWumykfUNoU_bNkXMeX_VFqPFfX4O2c-02azjaBCH7SkksHuCEFqBBGT59UdI5xi5-WbSDpegmIiL3/s1600/Plan03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji7AvfCRrEYYjGEJ3hURuX0ccCf0EY4keg7GNJLWrh9yflbzhjOjsHZtDBfKJ_dMuWumykfUNoU_bNkXMeX_VFqPFfX4O2c-02azjaBCH7SkksHuCEFqBBGT59UdI5xi5-WbSDpegmIiL3/s1600/Plan03.png" height="300" width="400" /></a></div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-84687291515303909492014-11-25T08:26:00.002-08:002014-11-25T08:26:38.270-08:00OUGD601: Resolving your Research Project and Academic Conventions<div>
<span style="font-family: inherit;">Introduction - what you’re going to address, how you’re going to address it. </span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">In this lecture I wish to look at a not uncommon way of writing and structuring books, dissertations and theses. This approach, I will argue, involves the writer announcing at the outset what he or she will be doing in the pages that follow. The default format of academic research papers and textbooks, it serves the dual purpose of enabling the reader to skip to the bits that are of particular interest and — in keeping with the prerogatives of scholarship — preventing an authorial personality from intruding on the material being presented. But what happens when this basically plodding method seeps so deeply into a writer’s makeup as to constitute a neutralisation of authorial voice, a limitation, a faux-objectivity?</span></span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">DERRIDA, J. (1987) <i>Glas</i>, Nebraska: University of Nebraska Press</span></span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Academic Conventions are like an institutional framework for your work</span></span></div>
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They structure and standardise</span></div>
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They aspire to academic honesty</span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">At this level you are expected to be able to:<br />
Demonstrate a critical knowledge of practice<br />
Apply theory to practice<br />
Analyse relevant material</span></span></div>
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Evaluate theory and evidence within the context of study</span></div>
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Reflect – critiquing and critically reflecting on your learning and using this to improve practice.</span></div>
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<span style="font-family: inherit;">Surface Approach</span></div>
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<span style="font-family: inherit;">Concentration on Learning Outcomes</span></div>
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<span style="font-family: inherit;">Passive acceptance of ideas</span></div>
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<span style="font-family: inherit;">Routine memorisation of facts</span></div>
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<span style="font-family: inherit;">Sees small chunks</span></div>
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<span style="font-family: inherit;">Ignore guiding patterns and principles</span></div>
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<span style="font-family: inherit;">Lack of reflection about, or ignorance of, underlying patterns and theories</span></div>
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<span style="font-family: inherit;">Little attempt to understand</span></div>
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<span style="font-family: inherit;">Minimal preparation or research</span></div>
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<span style="-webkit-text-stroke-color: rgb(255, 255, 255);"><span style="font-family: inherit;">Independent engagement with material<br />
Critical and thoughtful about idea and information <br />
Relates ideas to own previous experience and knowledge <br />
Sees the big picture <br />
Relates evidence to conclusions <br />
Examines logic of arguments <br />
Interested in wider reading and thinking</span></span></div>
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Ongoing preparation and <span style="line-height: 17px;">reflection</span></span></div>
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<span style="font-family: inherit;">How do I evidence deeper learning?</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Academic writing is formal and follows some standard conventions </span></span></div>
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<span style="font-family: inherit;">Each academic discipline has its own specialist vocabulary which you will be expected to learn and use in your own writing
</span></div>
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<span style="font-family: inherit;">The substance of academic writing must be based on solid evidence and logical analysis, and presented as a concise, accurate argument.
</span></div>
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<span style="font-family: inherit;">Academic writing can allow you to present your argument and analysis accurately and concisely. </span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Aim for precision. Don’t use unnecessary words or waffle. Get straight to the point. Make every word count.
</span></div>
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<span style="font-family: inherit;">If there is any uncertainty about a particular point, use cautious language (such as ‘may’, ‘might’, ‘could’, ‘potentially’).</span></div>
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<span style="font-family: inherit;">Unless you are a confident writer, it is best to avoid over-long sentences and to aim for a mixture of long and short sentences for variation and rhythm. </span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Avoid repeating the same words</span></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Terrible example of writing</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><img data-en-overlay-id="1" height="250" id="en-media:image/png:806ca5aa20bf2c7fa9964d35f52426bf:none:none" src="cid:806ca5aa20bf2c7fa9964d35f52426bf" style="height: auto;" width="400" /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Avoid <span style="line-height: 17px;">Abbreviations</span> and Contractions</span></div>
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<span style="font-family: inherit;">Avoid <span style="line-height: 17px;">slang words and phrases</span></span></div>
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<span style="font-family: inherit;">Avoid conversational terms</span></div>
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<span style="font-family: inherit;">Avoid vague terms</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">In many academic disciplines, writing in the first person is <b>not</b> acceptable as it is believed to be too subjective and personal. Many tutors prefer impersonal language to be used in assignments. </span></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">First person sentences use the pronouns ‘I’ and ‘we’. For example:</span></span></div>
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<span style="font-family: inherit;">We have considered...</span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">I suggest that...</span></span></div>
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<span style="font-family: inherit;">
I have observed...</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">First person sentences use the pronouns ‘I’ and ‘we’. For example:</span></span></div>
<div>
<span style="font-family: inherit;">Consideration has been given to...</span></div>
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">The suggestion here is that...</span></span></div>
<div>
<span style="font-family: inherit;">
It has been observed...</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Preliminaries- Title / Acknowledgements / Contents / List of Illustrations</span></div>
<div>
<span style="font-family: inherit;">
Introduction- <span style="white-space: pre;"> </span><span style="white-space: pre;"> </span>The abstract / Statement of the problem / Methodological approach</span></div>
<div>
<span style="font-family: inherit;">
Main body- <span style="white-space: pre;"> </span><span style="white-space: pre;"> </span>Review of the literature / logically developed argument /Chapters / results of investigation / Case Study</span></div>
<div>
<span style="font-family: inherit;">Conclusion-<span style="white-space: pre;"> </span><span style="white-space: pre;"> </span>Discussion and conclusion / Summary of conclusions</span></div>
<div>
<span style="font-family: inherit;">Extras – <span style="white-space: pre;"> </span><span style="white-space: pre;"> </span>Bibliography / Appendices
</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Ask yourself why are you really stuck?<br />
Avoid negativity</span></span></div>
<div>
<span style="font-family: inherit;">
Picture what being ‘unstuck’ would look like</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Visualise </span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Becoming Unstuck</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;"><img data-en-overlay-id="5" height="219" id="en-media:image/png:a66adb9d350e72b23fac11046cbbcefd:none:none" src="cid:a66adb9d350e72b23fac11046cbbcefd" style="height: auto;" width="400" /></span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Project Self <span style="line-height: 17px;">Assessment</span> </span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Write down the major aims of the project</span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">
Give a brief summary of the work so far<br />
Comment on your time management<br />
Do you know what the final project will look like?<br />
What steps will you take to ensure it gets there?<br />
What areas of the project are you worried about?<br />
What ‘risk management’ plans do you have?</span></span></div>
<div>
<span style="font-family: inherit;">
How are you going to use the remaining tutorials?</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Running Out of Time</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;"><span style="-webkit-text-stroke-color: rgb(0, 0, 0);">15</span><span style="-webkit-text-stroke-color: rgb(0, 0, 0); vertical-align: -1px;"><sup>th</sup></span><span style="-webkit-text-stroke-color: rgb(0, 0, 0);"> Jan- 7 weeks away<br />
Refer to your original plan<br />
Be more disciplined than ever<br />
Don’t prioritise the practical over the written element, or vice versa.<br />
Set targets</span></span></div>
<div>
<span style="font-family: inherit;">
Scale down your ambitions if necessary</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Some Other General Advice</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Presentation / Academic Conventions. Refer to the guides on eStudio carefully.</span></span></div>
<div>
<a href="https://drive.google.com/a/students.leeds-art.ac.uk/file/d/0B_9HI_FPjv2Zb2llbnB2eElDUGc/view"><span style="-webkit-text-stroke-color: rgb(204, 204, 255); color: #ccccff;"><u><span style="font-family: inherit;">https://drive.google.com/a/students.leeds-art.ac.uk/file/d/0B_9HI_FPjv2Zb2llbnB2eElDUGc/view</span></u></span></a></div>
<div>
<u><span style="color: #ccccff;"><span style="font-family: inherit;"><br /></span></span></u></div>
<div>
<span style="font-family: inherit;">Harvard Referencing</span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(204, 204, 255); color: #ccccff;"><a href="http://estudio.leeds-art.ac.uk/mod/page/view.php?id=6203"><span style="font-family: inherit;">http://estudio.leeds-art.ac.uk/mod/page/view.php?id=6203</span></a></span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Author (date) Title Place Publisher</span></div>
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<u><span style="color: #ccccff;"><span style="font-family: inherit;"><br /></span></span></u></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">MILES, R. (2013) <i>Why Referencing</i>, Leeds: LCA Publishing</span></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Miles, R. (2013) <b>Why Referencing</b>, Leeds: LCA Publishing</span></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">MILES, R. (2013) <u><i>Why Referencing</i></u>, Leeds: LCA Publishing</span></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">Miles, R. (2013) ‘<i>Why Referencing’</i>, Leeds: LCA Publishing</span></span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">‘quote’ (surename, page, year)</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">‘I have no idea how to reference’ (Miles, 2013:7)</span></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">‘I have no idea how to reference’ (Miles, 2013, p.7)</span></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">“I have no idea how to reference” (Miles, 2013, p.7)</span></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">“I have no idea how to reference” (Smith in Miles, 2013, p.7)</span></span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">BIBLIOGRAPHY SHOULD BE APHABETICISED BY SURNAME AND SEPERATED OUT INTO TYPES OF RESEARCH SOURCES (BOOKS / WEBSITES / JOURNALS / VISITS…)</span></span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Conclusion</span></div>
<div>
<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: inherit;">In this lecture I have attempted to highlight the simultaneous necessity and limitations of a variety of academic conventions that institutionally frame research at undergraduate level. Put in slightly different terms, the necessity and limitations of structure <i>per se</i>. In doing so I hope to have broadly outlined a method for academic writing and the presentation of research in such work. As has been suggested, the contradictory nature of research sources on this topic can be disorienting for the budding researcher and, because of this, the importance of each individual finding consistent, but workable and personal, methods and approaches cannot be over-emphasised. Ultimately, ‘the default format’ of academic research, alluded to throughout, is one of many institutional codes, or discourses, that we have to learn to operate within, or perhaps subvert from within. The success of this maneuvre will ultimately determine ‘success’ in institutional terms, in the form of a grade but, hopefully, not at the expense of ‘success’ in different terms, be they creative, artistic, personal or such like. </span></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<br />
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</div>
<br />
<div>
<span style="font-size: 12px;"><span style="font-family: Arial;"><br /></span></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-19233941219568069342014-10-31T04:53:00.001-07:002014-10-31T04:53:43.653-07:00OUGD601: Tutorial // Essay Plan<div style="-x-system-font: none; display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px auto 6px auto;">
<a href="https://www.scribd.com/doc/245094386/COP-3-Essay-Plan" style="text-decoration: underline;" title="View COP 3 Essay Plan on Scribd">COP 3 Essay Plan</a></div>
<iframe class="scribd_iframe_embed" data-aspect-ratio="undefined" data-auto-height="false" frameborder="0" height="600" id="doc_55732" scrolling="no" src="https://www.scribd.com/embeds/245094386/content?start_page=1&view_mode=scroll&show_recommendations=true" width="100%"></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-14266925145768050242014-10-07T09:21:00.002-07:002014-10-07T09:21:43.883-07:00OUGD601: Lecture // Methodologies & Critical Analysis<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Methods</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">How the information you have found is…</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Sourced</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Collected</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Collated</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Presented</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are most appropriate for your study</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">This will make you appear to be in control and aware of what you are doing…</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><i>Dictionary Definition </i></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><i></i></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><i>Quote</i></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Theories</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">These can help you decide upon these methods you use. Alternatively the martial you find may suggest the appropriate theories. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><i>Dictionary Definition</i></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Choose at least one key theory that relates to the material you are looking at….</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Shannon-Weaver Model</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><b>Psychological</b></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Social History / Marxist</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Post Colonial Analysis</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Feminist - different types of feminism </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Action Research</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">There is an endless list of possibilities…</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Important - Choose the theories and methods most appropriate to your subject</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">1. Methods 2. Theories 3. Application</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">1. Make decisions about how to collect and order information</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">2. Choose a theoretical stand point</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">3. Apply these to your study</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">4. Explicitly outline this in the introduction. Address suggested failings in the conclusion. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Make sure your project has direction. Assure a rigorously thought-out methodology from the start. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Different chapters outlining different parts of your study. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Introduction - outline the methodology. Break down the different components of the analysis.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Evidence</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Outline a clear and consistent strategy. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"> </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Critical Analysis</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Weighing up different sides of an argument. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Making a selection based on an informed decision. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Stepping away and using evidence and logic to come to your conclusion. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Have an idea, don’t assume it’s correct, be critical and evaluate different stand points.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Awareness of perspectives </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Two things which are quality correct. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Where was the author/artist/designer/photographer situated?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Being skeptical about the sources</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Freud has been debunked by more modern theories</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Try to consider different points of view</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Has it been supported by other theories?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Has it been rejected or challenged by other theories?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Where was the creator coming from intellectually?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Where am I coming from?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">How it my choice of topic influenced by my emotions; aspirations; context?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Context is everything</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Nothing exists in a bubble, they’re influenced and produced by society, prejudices and pre-juxtopositons </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Consider the influence of one or more of the following;</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">the time; place; society; politics; economics; technology; philosophy; scientific thought…</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Evidence</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">What is the evidence for what you are saying?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">It’s not right or wrong, it needs to support your subjective take on the topic.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Supporting research - quotes, research, experiments and observation.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">You need your own opinion.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Could you find more evidence to support your conclusions?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Distill all the evidence, summaries it, then come to a ultimate answer</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Evidence</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Reason</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Logic</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Argument</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Argument</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">What do I want to say?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Have I got the evidence to back it up?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Where else do I need to look in order to find more evidence?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Triangulation</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Pitting alternative theories against the same body of data</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Using multiple approaches to a topic to compare and contrast to find the most relevant</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Or perhaps even complementary theories</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Theory X says [information] Theory Y says [conflicting information] Theory Z says [takes one side, or the other]</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Am I expressing myself clearly and logically?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">-</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">A clear logical plan</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Keep it simple - refine what you want to say and focus on a few key issues</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Looking into your key issues in depth and bring in the maximum evidence in to support your views.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Discuss your issues and the evidence you have found in a clear local manner</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">More from the general to the specific</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-24769625181881414862014-10-01T02:18:00.002-07:002014-10-01T02:18:23.145-07:00OUGD601: Lecture // Organising Your Research Project<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Doing your research project - Judith Bell</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">371.3 - Library </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">6,000-9,000 word written element, and related practical work.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Minimum 2.5 hours 1 on 1 support on the written element of the module - and additional support for the practical.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Deadline - 15th of Jan, 4pm</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">15 weeks</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Try to have a substantial draft submitted by Christmas</span><br /><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><b>Project Overview</b></span><br /><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Start thinking about how those initial ideas are going to be turned into a dissertation and a synthesised project</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Write down all the questions you want to investigate, about your topic. </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Consider each on their merits and focus on two (primary & secondary)</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Write down first thoughts sheet for each question</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">What is the purpose of the study? Is your question researchable?</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Working title - empathises can be changed. The work must relate to that title</span><br /><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><b>Project Outline</b></span><br /><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Consider timing</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Consider holidays/work/life</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Think about you working title and the different component parts that need researching.</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Allocate timings to each</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Draw up a project outline based on the above</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Allow generous time for initial reading and writing up</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Factor in tutorials </span><br />
<span style="font-family: Arial; font-size: x-small;"><br /></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><b>Literature Search</b></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Reading takes more time than you think</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">How much can you actually read in 100 hours?</span><br />
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Start by trying to find out all the key texts on your chosen topic</span><br />
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Focus your reading based on an initial assessment of this survey</span><br />
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Finding key texts and plan time to read these</span><br />
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Find secondary sources / criticisms of key texts - triangulation </span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Use journals http://jstor.org</span><br /><br /><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"><b>Referencing</b></span><br /><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Start by compiling a bibliography at the beginning of the project</span><br />
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<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Reference everything as you go along</span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;"></span><br />
<span style="-webkit-text-stroke-color: rgb(0, 0, 0); font-family: Arial; font-kerning: none; font-size: 13px;">Include all details</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-88897027209791533942014-05-23T05:00:00.002-07:002014-05-23T05:00:58.292-07:00OUGD601: [STUDIO BRIEF ? - BRIEF TITLE] // COP3 Proposal PresentationAs part of our COP3 proposals, we were asked to create a short, informal presentation, running over our ideas on what we want to do in COP3, and how we will research it over the summer.
Listening to all the other ideas within the presentations, as I was last, due to being cursed with a alphabetically lagging second name, my ideas evolved slightly from what's pictured within this presentation. As I will explain below.
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I want to direct my work towards something relating to the 'first things first' manifesto, as my essay will encompass freudian methods of marketing towards men, and designing for the bad, designing for people to purchase things they don't need, with money they don't have, to impress people they don't care about. Rather than designing for something good, like a charity.<br />
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My idea is to apply the themes of consumerism, hidden persuasion and freudian methods to advertising, aimed at men, persuading them to spend on something good, rather than a commodity, in a nut shell.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-56710404999682921562014-05-22T14:38:00.002-07:002014-05-22T14:38:34.419-07:00OUGD601: Studio Brief 1 (Probably) // COP3 Proposal Form<div style="-x-system-font: none; display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px auto 6px auto;">
<a href="http://www.scribd.com/doc/225697700/Anthony-White-Graphic-Design-CoP3-Proposal-Form-2013" style="text-decoration: underline;" title="View Anthony White Graphic Design CoP3 Proposal Form 2013 on Scribd">Anthony White Graphic Design CoP3 Proposal Form 2013</a> by <a href="http://www.scribd.com/antjtw" style="text-decoration: underline;" title="View antjtw's profile on Scribd">antjtw</a></div>
<iframe class="scribd_iframe_embed" data-aspect-ratio="0.7068965517241379" data-auto-height="false" frameborder="0" height="700" id="doc_6896" scrolling="no" src="//www.scribd.com/embeds/225697700/content?start_page=1&view_mode=scroll&access_key=key-mvt5GYUKelvWYpXIUqrt&show_recommendations=true" width="525"></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-20510502669970082062014-05-10T07:16:00.000-07:002014-05-28T08:11:24.102-07:00OUGD505: STUDIO BRIEF 2 - An Exhibition Of // 'Cosmetics' Branding Research<div class="separator" style="clear: both; text-align: left;">
I've conducted some quick research to develop how some cosmetics, such as soap, body wash and shampoo might be branded. Developing an idea of how existing brands apply their design to their products, I can do this to my own, which I will then integrate with the brand guidelines. </div>
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<a href="https://m1.behance.net/rendition/modules/99931219/disp/1998fa859a28f3e2705c852ba265072c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://m1.behance.net/rendition/modules/99931219/disp/1998fa859a28f3e2705c852ba265072c.jpg" width="400" /></a></div>
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I'm looking into a collateral range, in which cosmetic products are features, and I will explore how they directly relate to other products within the branding. </div>
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<a href="https://m1.behance.net/rendition/modules/99931205/disp/ade1b7be79cf1fd70aadde79873be3a8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://m1.behance.net/rendition/modules/99931205/disp/ade1b7be79cf1fd70aadde79873be3a8.jpg" width="400" /></a></div>
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The packaging using the colour schemes of the product throughout, in this case, the colours match that of the business cards.</div>
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The bottles use a wrap around label which contain the same branding as the bar soap packaging. </div>
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The products all work as a whole. The consistent colour schemes, especially on the labels helps the product represent the brand more, and using the red and white string to tie the brand further to the rest of the collateral</div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-89515644154992811892014-05-09T07:11:00.004-07:002014-05-09T07:11:57.582-07:00OUGD505: STUDIO BRIEF 2 - An Exhibition Of // Ticket Design Research<div class="separator" style="clear: both; text-align: center;">
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https://www.behance.net/gallery/9342071/Invitation-Ticket-Card</div>
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https://www.behance.net/gallery/16449141/MOFO-Festival</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHD7pWWd6ix6wX40MTmmi08I4dJ3WJX9B4FMD1THOtm4yu5nh2Ua1gQgcSAsL0TaODdQhvHo_zXOv53UBflTLikXvWyCzcHYQEMqB8hKnffo1__I7flmnwvKuPx-s5m7WLNV4NplSzYGfV/s1600/0caffb7f2ddd7b9a6c04ceb7e55a49cd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHD7pWWd6ix6wX40MTmmi08I4dJ3WJX9B4FMD1THOtm4yu5nh2Ua1gQgcSAsL0TaODdQhvHo_zXOv53UBflTLikXvWyCzcHYQEMqB8hKnffo1__I7flmnwvKuPx-s5m7WLNV4NplSzYGfV/s1600/0caffb7f2ddd7b9a6c04ceb7e55a49cd.jpg" height="282" width="400" /></a></div>
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https://www.behance.net/gallery/9403189/Bright-Lights-Indie-Music-Festival</div>
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https://www.behance.net/gallery/10258375/Ticket-Design</div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-33859328883102374252014-05-07T03:38:00.000-07:002014-05-07T03:38:38.049-07:00OUGD501: End of Module Evaluation<div class="issuuembed" data-configid="6528515/7759584" style="height: 743px; width: 525px;">
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I've created a product called Fertility, a piece of packaging designed to look like the majority of male fragrances on the market today. Using a limited amount of colours, and minimalistic packaging so the product 'stands on it's own'. Yeah.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnhlOV9QrEiHm_Z5EGVRHinrT08Goy6-XdgHOozne92e_l1tp8wOX4TDq_HHAOgr4e4Ydf4bwrA20PfpB-sM8jKxNxJzen4DtMQ3H7zXBpm6IDdUx1qyl-lJ5XrKUFMJwmGI6vQ2fLFxdg/s1600/FERTILITY+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnhlOV9QrEiHm_Z5EGVRHinrT08Goy6-XdgHOozne92e_l1tp8wOX4TDq_HHAOgr4e4Ydf4bwrA20PfpB-sM8jKxNxJzen4DtMQ3H7zXBpm6IDdUx1qyl-lJ5XrKUFMJwmGI6vQ2fLFxdg/s1600/FERTILITY+1.jpg" height="266" width="400" /></a></div>
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Roman typography on the front of the packaging, to show it's traditional high class stature, reminiscent of type carved into marble, perhaps. With a gothic font underneath for the less important information. A developed system of hierarchy.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYSuhpm9QPbBpIO5slCpa9KAAehAuc1r4cEIzcNBOi_BIaVdn1Vp2_m7nWPFXm-bErEaZY2NhOfOmEBSUwo0g75ZA6hHStl-my77KkGVlY01K5feG85XN1M1NVZWnO5ZtVrIQfJ0BtLwpj/s1600/FERTILITY+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYSuhpm9QPbBpIO5slCpa9KAAehAuc1r4cEIzcNBOi_BIaVdn1Vp2_m7nWPFXm-bErEaZY2NhOfOmEBSUwo0g75ZA6hHStl-my77KkGVlY01K5feG85XN1M1NVZWnO5ZtVrIQfJ0BtLwpj/s1600/FERTILITY+2.jpg" height="266" width="400" /></a></div>
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An outline image of the bottle inside the packaging, once again sporting the minimalist style throughout the packaging. To reflect the high class feel of the product, and the idea that it can stand on it's own, without elaborate packaging. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvKXoJK7jLcGMKGWdtPReDhjlF1uH__H_1uGTE5Ky3Jg0yNYmFdBTyEAPDoqtJgFOu0QyUPWl7Lkc11fHaaQfdCya_AEAAP7p1hNoajWh9s-8mObBe7b24Hydakcu10Y_lUUrNm4l9I6Hu/s1600/FERTILITY+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvKXoJK7jLcGMKGWdtPReDhjlF1uH__H_1uGTE5Ky3Jg0yNYmFdBTyEAPDoqtJgFOu0QyUPWl7Lkc11fHaaQfdCya_AEAAP7p1hNoajWh9s-8mObBe7b24Hydakcu10Y_lUUrNm4l9I6Hu/s1600/FERTILITY+3.jpg" height="266" width="400" /></a></div>
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<b>The Synthesis of my practical element</b></div>
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The packaging, ‘Fertility; Fragrance For Men’ is designed to interact with the male audience. Based on Sigmund Freud’s theory of human nature and consumerism. The idea that all humans have suppressed animal instincts, such as sexual desires, which have no place in society; therefore they are ‘repressed’. My critical written element discussed the theme of consumerism targeted at the male audience. Sexual objectification, celebrity endorsement and ‘model envy’ which are used to convince and tempt the male audience to buy a product. Hoping that that product will become a gateway to the transformation of the consumer, into the image they have painted of themselves, forged through the product endorsement - making them look better, like the celebrity endorsing the product, for example.</div>
<br />Within the packaging, there is a 6ml bottle of fragrance. Extremely small, with a little amount of product within. The packing is 200mm in height, and 70mm in width and depth. The packaging is far larger than the product, deceptive, a fabrication-metaphor the male sex organ; a penis extension. A glorification, an exaggeration, similar to how a large majority of me portray themselves due to the to expectations of society - to which purchasing enhancing products is the answer, through the themes and ideas of consumerism.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-15205884015047935922014-05-07T01:52:00.003-07:002014-05-07T01:52:45.062-07:00OUGD501: STUDIO BRIEF 1 - Critical Analysis // Final Essay<div class="issuuembed" data-configid="6528515/7758152" style="height: 742px; width: 525px;">
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Final Essay, for submission. <i>How has the effects of Consumerism affected design in the early C20th?</i> Focusing on the advertising aimed at the male audience, how advertising taps into their instinctual desires. Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1568252997237679361.post-85927603348592027232014-05-01T15:28:00.000-07:002014-05-01T15:28:02.696-07:00OUGD502: STUDIO BRIEF 2 - Design Presence // Branding Initial Research<div class="separator" style="clear: both; text-align: left;">
Before I begin to design my branding for this project, I want to get an idea of what some other companies have branded themselves as, how they have used their logos, and how they have applied a brand to a product. </div>
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I think the grid system the designer used to create this logo is wonderful. It allows for visual symmetry, within the logo, which in all results in a more aesthetically pleasing look, due to it's alignment. </div>
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The designer has also laid out the iconography along with the fonts for the branding. I think this a really interesting way to present some of the essential parts of the design, which might often be over looked. </div>
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https://www.behance.net/gallery/11572647/Lunch-Time-digital-branding</div>
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https://www.behance.net/gallery/13381817/Atlantic-Identity-Redesign</div>
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